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Showing posts from July, 2024

When Are Complex Business Efficiency Tools More Trouble Than They’re Worth?

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Implementing new business efficiency tools can seem tempting for overwhelmed entrepreneurs and small business operators. Advanced software, detailed analytics dashboards, and complex automation workflows promise the world in terms of making operations smoother and life easier. However, the reality often fails to live up to the marketing hype. Far too frequently, these shiny new solutions end up causing more headaches than they solve once deployed. So how do you determine in advance whether implementing sophisticated business efficiency systems will pay off or only waste precious time and resources? Here we share insider advice from small business owners on recognizing when advanced solutions may not be worth the trouble. Signs Your Business Isn't Complex Enough Before evaluating individual solutions, take an objective look at your operations to determine if you truly need complex systems in the first place. You likely don’t require robust platforms offering endless cust

How Do I Download Pictures from DICOM?

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Have you ever gone for a medical scan like an MRI or CT scan and wanted copies of the images for your records? The images from these scans are usually stored in a format called DICOM (Digital Imaging and Communications in Medicine). Getting copies view DICOM images online for personal use can be confusing, but is often possible if you know the right steps. This guide will walk you through exactly how to view DICOM images online and download them to keep copies for yourself from any web browser or device. How Do I Download DICOM Image Files? You have a few options to retrieve your images depending on where you had your exam performed. Download Options By Imaging Provider How you access your DICOM images will differ based on what healthcare system, hospital, or imaging center you had your scan at. Here are some common scenarios: ●       Hospital Patient Portal - Many large hospitals provide patient portals on their website where you can access your medical records el

When Should Law Firms Invest in Pay-Per-Click Advertising?

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  The market for legal services is increasingly competitive. With more firms looking to establish an online presence, digital marketing services for law firms  have become indispensable. One popular option is pay-per-click (PPC) advertising – but how can you determine if and when to allocate resources toward this promotional route? What is Pay-Per-Click Advertising? In simple terms, PPC campaigns involve bidding on keywords. You pay the search engine a small fee every time someone clicks on your ad after searching for one of your chosen terms. So you only incur costs when generating direct traffic and leads, rather than paying upfront for impressions. Platforms like Google Ads facilitate this model by auctioning ad space and charging businesses based on cost-per-click (CPC) bids. The higher you bid for a keyword, the more likely your ads are to be prominently displayed. But you’re not obligated to continue running ineffective promotions hemorrhaging your budget. What Are the Benefits f

Outsource These 8 Digital Marketing Tasks to a Pro Agency

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  As an owner of a small business, wearing too many hats can stretch your abilities thin. Though passion often outweighs practicality, most small business owners simply do not have the bandwidth, skillsets nor resources to effectively manage every business area that modern customers have come to expect these days. This is especially true when it comes to digital marketing and online presence management. Handing over such responsibilities to a digital marketing agency for small business  allows you to focus on your core competencies while leveraging expert skills that can catapult your brand awareness and revenue growth. 8 Digital Marketing Responsibilities 1. Website Design and Development Your website is often the first touchpoint between your small business and potential new customers. Its visual aesthetics, user experience, and conversion optimization capabilities need to be exceptional in order to drive growth. Working with a digital agency allows access to an entire team of specia