Outsource These 8 Digital Marketing Tasks to a Pro Agency

 

As an owner of a small business, wearing too many hats can stretch your abilities thin.

Though passion often outweighs practicality, most small business owners simply do not have the bandwidth, skillsets nor resources to effectively manage every business area that modern customers have come to expect these days.

This is especially true when it comes to digital marketing and online presence management.

Handing over such responsibilities to a digital marketing agency for small business allows you to focus on your core competencies while leveraging expert skills that can catapult your brand awareness and revenue growth.

8 Digital Marketing Responsibilities

1. Website Design and Development

Your website is often the first touchpoint between your small business and potential new customers. Its visual aesthetics, user experience, and conversion optimization capabilities need to be exceptional in order to drive growth.

Working with a digital agency allows access to an entire team of specialists across design, development, and conversion rate optimization (CRO) to create high-performing small business websites.

2. SEO Content Strategy

Quality blogging and content creation are proven to boost website traffic, brand visibility, and revenue. Yet few businesses can maintain regular content output while balancing their core operations.

Digital marketing agencies have dedicated content teams that can create SEO-optimized blogs, articles, guides, and more tailored to your niche and audience interests.

3. Local SEO Management

Ranking high on local SEO helps small businesses stand out to geo-targeted searches and drive foot traffic.

This requires ongoing optimization of Google My Business profiles, reviews management, local link building, and citation building across directories.

Handing local SEO activities to an agency that specializes in this space allows small businesses to rank higher on local pack searches for their relevant service area.

4. Paid Advertising Campaign Management

Platforms like Google, Facebook, and Instagram provide unrivaled exposure and traffic potential through paid ads.

However, mastering and optimizing campaigns on these platforms requires deep expertise.

Platform	Benefits for Small Business
Google Ads	Highly targeted local and service-specific traffic
Facebook & Instagram Ads	Granular targeting by interests, behaviors & demographics

Agencies have the experience plus dedicated analysts to manage and optimize paid advertising campaigns across multiple platforms for consistent small business growth.

5. Email Marketing Automation

Using email nurturing sequences to engage both new and existing audience segments can drive massive ROI.

Setting up the technical infrastructure, creating high-converting templates and managing lists manually is resource intensive.

Handing email marketing management off to an agency provides the necessary bandwidth plus optimization best practices through dedicated deliverability experts, copywriters, and automation strategists.

6. Sales Funnel Building & Optimization

Sophisticated sales funnels move cold traffic through targeted lead magnets before triggering personalized email sequences, special offers, and more.

They require an intricate mix of copywriting, development, analytics, and constant optimization.

Letting an agency craft optimized sales funnels including the necessary assessment, technical implementation, and performance tracking lifts this responsibility off small business owners.

7. Social Media Management

Active yet professional management of social media pages is vital for small business growth today. Posting relevant and engaging content while monitoring comments and conversations consistently requires dedication.

Handing off community management and content creation for platforms like Facebook, Instagram, and Pinterest to a digital agency gives small businesses an experienced social media presence without the intensive workload.

8. Reporting & Analytics

Monitoring the performance of digital marketing initiatives across traffic sources, leads and sales provides vital insight.

But making sense of Google Analytics and Facebook Insights as a non-expert can prove challenging.

Digital agencies provide custom reporting suites tuned to core small business metrics allowing better optimization and growth decisions.

Take Your Digital Marketing Game to The Next Level

As explored above, today's digital landscape provides endless opportunities while also demanding specialized expertise across many areas from small business owners.

Finding the right digital agency partner aligned to your niche, budget and goals allows you to gain an invaluable extension of your team.

The key is choosing an agency that offers a customized approach specifically tailored to small businesses versus using a cookie-cutter strategy.

This ensures that digital solutions ranging from your website UX to paid advertising campaigns truly resonate with your audience and offer optimal ROI.