How to Increase Employee Engagement With Internal Tools?
Engaged employees are crucial for organizational success. By internal communication tools for employees, we mean software and platforms used to connect, align and inform your internal teams.
When
optimized effectively, these tools can increase productivity, knowledge
sharing, and camaraderie. This builds an engaged, motivated workforce.
However,
simply implementing new apps and capabilities presents challenges. You must
proactively encourage adoption and participation for success.
This article reveals key features to emphasize and common pitfalls to avoid when utilizing internal tools to stimulate employee engagement.
Listen to Employees and Identify Needs
The
first step is understanding what employees want and need:
● Conduct
surveys to gather feedback
on engagement levels and internal communication.
● Interview
team members across
departments about pain points and desired improvements.
● Audit
existing software/tools in
terms of usage, helpful aspects and limitations.
Analyzing
results identifies targeted opportunities to better support employees. Acting
on this input rather than assumptions boosts adoption.
Method |
Example |
Surveys |
Quarterly
engagement pulse surveys with multiple choice and open-ended questions |
Interviews |
30-60 minute
sessions with 5-10 people from each department |
Audits |
Review software
usage data and features used/not used |
Choose
Tools Strategically Based on Key Metrics
With
needs identified from the discovery phase, critically evaluate new platforms
and capabilities on key factors influencing engagement:
1.
Facilitates Community
● Chat/forums: Enables peer learning and relationships
● Groups/teams: Aligns people by preferences, projects or
social causes
● Profiles: Allows teams to connect on shared interests
2.
Recognizes Contributions
● Praise features: Allow peer kudos, badges, rewards and
incentives
● Impact
tracking: Quantifies
participation with point systems and leaderboards
3.
Provides Autonomy
● Self-service options: Empowers people to find their own answers
first
● User
preferences: Offers
personalization around notifications and content
4.
Promotes Transparency
● Access controls: Clear visibility rules avoid confusion
around permissions
● Feedback
channels: Creates safe space
for constructive suggestions
● Exec
updates: Leaders share
company news and plans openly
Balancing
these factors tailored to your teams drives consistent engagement more
effectively than generalized solutions.
Launch
New Tools by Focusing On People First
The most
advanced internal tools fail without a people-centric launch:
● Early
access groups: Gives
enthusiastic users early trial access for feedback
● Local
influencers:
Identify respected voices to advocate the tool’s value
● Tailored
training: Creates
role-specific guidance and self-help options
● Quick
wins: Highlight early user success stories and
valuable content created
● Management
nudges: Leaders visibly
use and reference the tools regularly
This
guidance helps the workforce feel supported in adopting new platforms for the
long-term.
Continually
Evaluate and Optimize
Finally,
actively monitor how employees utilize internal tools:
● Watch
usage data: Identify
most/least used capabilities to double down or deprioritize
● User
interviews: Regularly check-in
with individuals on challenges and opportunities
● Surveys: Pulse checks to benchmark adoption and
engagement over time
● Feedback
channels: Easy venues for
suggestions like Slack channels or help boards
Continuous improvement is key. By regularly optimizing internal communication tools for specific teams rather than general solutions, employee engagement reaches its full potential.
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