The Complete 2024 Guide: How Home Remodelers Can Utilize Digital Marketing to Reach 83% More Homeowners

 

The home improvement industry is booming, with 83% of homeowners planning renovations in 2024, according to HomeAdvisor.

However, only 37% of remodelers have an active digital marketing presence. Home remodelers can connect with motivated homeowners seeking renovations by developing an online strategy.

This guide details 9 ways remodelers can implement digital marketing for home remodelers to increase visibility and conversions by 83%.

Why Digital Marketing Is Essential For Home Remodelers Targeting Homeowners?

Digital marketing encompasses promoting your business online to connect with potential customers. For home remodelers specifically, key benefits include:

● Increased visibility: 71% of homeowners search online to find remodelers. Digital marketing helps you get found.

● Convenient communication: 93% of customers prefer contacting businesses digitally over phone/in-person. Digital channels facilitate seamless communication.

● Measurable results: Digital channels provide data like lead generation rates and conversion values to quantify marketing ROI.

● Cost-effectiveness: Digital tactics like social media and email only require time invested. Strategic paid ads give the best return on ad spend.

In summary, having an online presence is crucial for home remodelers to interact with and convert digitally-savvy homeowners planning renovations.

9 Digital Marketing Tactics For Home Remodelers Targeting Homeowners

Below we detail 9 proven tactics, from search engine optimization to paid ads, that home remodelers can add to their digital marketing plans to boost visibility and nurture homeowners into becoming customers:

1. Search Engine Optimization (SEO)

% of Homeowners That Use Search Engines To Find Remodelers	71%

SEO improves rankings on Google and other search engines for relevant queries. As most homeowners search online for remodelers, SEO is key for discovery and conversions. Specific SEO tips include:

● Optimize website pages and blogs for keywords homeowners use like “kitchen remodels.

● Produce home improvement content that answers common homeowner questions.

● Get positive online reviews.

● Ensure the website loads quickly and works on mobile.

You can capture more website traffic and leads by showing up prominently on Google for search terms homeowners use to find remodelers.

2. Social Media Marketing

% of Customers That Would Work With a Remodeler With Social Media Profiles	86%

Promoting your remodelling services across social platforms makes homeowners more likely to contact you. Useful tactics encompass:

● Post photos/videos showcasing your best home remodel.

● Share home improvement tips and trends.

● Run lead generation offers like free consultations.

● Engage follower questions about renovations.

● Advertise to local homeowners planning renovations.

Posting visual content and interacting with potential customers enables you to demonstrate expertise, fuel word-of-mouth, and drive more conversions.

3. Pay-Per-Click (PPC) Ads

Average Conversion Lift From PPC Ads	+56%

PPC ads on Google, Facebook, Instagram, etc. help you get your services in front of homeowners right when they are researching renovations. You only pay when users click your ads. Some pointers:

● Target homeowners searching remodeling terms like “kitchen renovation costs”.

● Remarket recent website visitors across the web.

● Craft compelling ads with before/after photos.

● A/B test ad variations to optimize performance.

Strategically showing relevant and engaging PPC ads to interested homeowners can significantly lift conversions over 56%.

4. Retargeting Ads

Display Ad CTR from Retargeting vs. Prospecting	5X Higher

Retargeting is a personalized approach that involves serving customized ads to previous website visitors across the sites they browse post-visit.

This strategy capitalizes on their previous interest, driving higher engagement and conversions. Tactics include:

● Show homeowners recent project photos and special offers.

● Notify those who left contact info about new offerings.

● Remind users who saved projects to revisit site.

With higher click-through rates, retargeting gives remodelers the opportunity to reconnect with homeowners signaling intent and turn them into customers.

5. Email Marketing

Email Marketing ROIs in Home Improvement Industry	$38 for Every $1 Spent

Email enables efficient and scalable nurturing of homeowner leads over time. By providing value and building relationships, remodelers can generate sales. Ideas to leverage email:

● Send design inspiration and renovation tips to subscribers.

● Nurture leads with special offers and project estimates.

● Notify customers about new service offerings post-project.

● Manage customer relationships after renovations.

With compelling broadcasts and automation, email marketing provides unparalleled ROI, making $38 for every $1 spent in the home improvement sector.

6. Landing Pages

Increase in Conversions from Tailored Landing Pages	+55%

Dedicated pages designed to convert visitors into leads are crucial. Elements to optimize include

● Hero banners with solid value propositions.

● Photo/video gallery of completed renovations.

● Reviews from satisfied homeowners.

● Lead gen offer like free custom estimates.

With a conversion-focused page tailored to homeowner’s need for reassurance pre-purchase, you can capture 55% more leads.

7. Online Reputation Management

% of Homeowners That Check Online Reviews of Remodelers	97%

An impressive 97% of homeowners verify remodelers’ reputations online before hiring. Steps to boost online reputation encompass:

● Enable and respond appropriately to online reviews.

● Address negative reviews by resolving issues.

● Showcase raving homeowner testimonials.

● Maintain professional and consistent NAP listings.

With a shining online reputation on sites homeowners use to vet remodelers, you can instil trust that compels hiring decisions.

8. YouTube Channel

Average Monthly Searches for “Home Remodeling Tutorials”	301,000

Broadcasting remodeling guidance on YouTube taps into high homeowner demand for DIY learning, indirectly marketing services. Tactics that work:

● Post-step-by-step tutorial videos on renovations.

● Share interviews with industry experts.

● Respond to homeowner questions.

● Link to lead capture offers.

As over 300,000 people seek home improvement tutorials a month, YouTube enables remodelers to rank for relevant searches and convert viewers.

9. Website Chatbot

Increase in Conversions from Website Chatbots	+15%

Bots that instantly answer homeowner queries onsite provide 24/7 assistance that nurtures leads. Helpful features include:

● Connect via popular platforms like Facebook Messenger.

● Respond to FAQs with helpful links.

● Capture contact info for later outreach.

● Transfer to the sales team when needed.

With their ability to qualify leads around the clock, chatbots lift conversions 15% on average.

Conclusion

This summarised guide demonstrates how home remodelers can employ search engine optimization, social media, paid ads, landing pages, reputation management, video, chatbots, and other digital tactics to interact with 83% more interested homeowners online and convert them into customers.