How to Build an Email List and Send Email Newsletters to Customers for barber shop?

 

Creating an email list and sending email newsletters are excellent ways for barber shops to attract new customers and keep existing clients engaged.

By implementing some simple digital marketing tactics, barbers can grow their business and ensure customers keep coming back.

This article outlines straightforward tips for digital marketing for barber shops to develop an email list, create compelling newsletters, send them effectively, and analyze the results.

Why Email Marketing is Vital for Barber Shops?

● Email is the preferred communication method for many clients. Sending updates and promotions through email allows barbers to reach clients efficiently.

● Building an email subscriber list creates a sales channel to easily distribute offers. This captive audience presents recurring opportunities to drive sales.

● Tracking email analytics provides insight on engagement. Barbers can use metrics like open and click-through rates to optimize their approach.

● Email marketing has an excellent return on investment (ROI) compared to other mediums. Statistics show $44 is generated for every $1 spent on emails.

This data demonstrates email should play a pivotal role in any barber shop's digital marketing for barber shops strategy. Implementing a system to collect emails, create newsletters, and analyze their performance is crucial for success.

Step-By-Step Guide to Email Marketing

This straightforward guide covers the key phases of executing an effective email marketing strategy for a barber shop:

1. Build Your Email List

Collecting customer emails is the vital first step in email marketing. This forms your subscriber list which all future newsletters will be sent to.

Some easy ways to compile emails include:

● Asking clients directly - Have a sign-up sheet at checkout or verbally request contact info

● Adding a signup bar to your website and social media profiles

● Running a signup promotion - Offer discounts for joining your list

● Utilizing business cards - Print your shop's email signup link on the cards

Make joining your list fast and hassle-free. The more emails you compile, the more customers each newsletter will reach.

2. Create Valuable Newsletter Content

With an email list in place, crafting compelling content is next. Tailor your newsletters specifically towards customers with updates and promotions.

Some examples of popular barber shop newsletter content are:

● New service promotions - Discounts on first-time services

● Special deal alerts - Sales on hair products or merchandise

● Shop updates - Renovations, new staff members, awards

● Industry information - Hair care tips, style trend reports

● Appointment reminders - Requests to book their next cut

Promotion Type	Example
New Service Promotion	20% off your first beard trim!
Special Deal Alert	Buy 3 hair gels, get the 4th free this week!
Shop Update	We're nominated for Best Barber Shop 2023! Please vote for us!
Industry Information	Undercut gaining popularity over fades this year
Appointment Reminder	You're due for a shape-up John! Book your next cut today!

Create a good mix of promotional and informational newsletters tailored specifically to barbershop customers.

3. Choose Your Email Service and Send

With a list and newsletter content ready, select an email service to send out your messages.

Many solutions exist, like Mailchimp, Constant Contact, or campaigns through Gmail. Core features to evaluate include:

● Customizable templates - Easy to brand emails

● Analytics tracking - Open & click rates

● List management tools - Import contacts & segment

● Automations - Welcome new subscribers

Most providers offer free plans for smaller lists, with premium tiers for advanced features.

After selecting a service, upload your list, choose a template, create your campaign, and hit send!

4. Review Metrics and Optimize

With your first newsletter distributed, dive into the analytics around opens, clicks, unsubscribes, shares, and more.

Monitor key metrics like:

● Open rate - Percentage of recipients who opened

● Click-through rate - Percentage who clicked links

● Bounce rate - Percentage flagged as invalid addresses

These reveal if your subject lines, content, and timing are effective. Use insights to refine your approach such as:

● Testing different newsletter formats

● Personalizing subject lines

● Following up with inactive subscribers

Continual optimization is key for improving email performance long-term.

Conclusion

Implementing a straightforward email marketing strategy allows barber shops to attract customers, nurture relationships, promote efficiently, and analyze data. Collecting a subscriber list, crafting compelling newsletters, distributing through email services, and optimizing based on metrics are the core components for recurring success.

With these tips, barbers can execute simple digital tactics to grow their shop for the modern age. Email marketing provides an inexpensive channel with an unmatched ROI compared to other mediums, making it vital for any local business today.