Boost Your Social Media Strategy With These 7 Marketing Tools

 

Managing social media marketing effectively can be challenging, but the right software tools can make all the difference.

As a digital marketer, staying on top of your social strategy is crucial for reaching customers, generating leads, and driving brand growth in today's crowded landscape.

However, keeping up with multiple networks and targeting content takes major time and effort.

That's where leveraging the key features and capabilities of social media management platforms is vital.

In this article, we will highlight the 7 must-have capabilities to look for when evaluating social media marketing services and software.

1. Comprehensive Analytics

Understanding your audience and content performance is key. Look for tools that track mentions, engagement, lead generation, and more across all major networks.

Customizable social media marketing analytics give you deep insights to refine your approach.

We use Sprout Social to track campaign ROI and optimize based on what works. Last month, we increased referrals by 15% thanks to their analytics.

2. Publishing and Scheduling

Saving time on social media management lets you focus on strategy.

Automated scheduling, bulk uploads, and smart calendars will help you plan regular content across teams and profiles.

Our social media coordinator Sarah schedules 100 posts per week through Buffer. This consistency helped grow our followers by 10k in just 6 months.

3. Inbox and CRM Integration

Connecting social data to other systems provides a unified view of customer interactions.

Prioritize leads, support tickets, and inquiries from one shared inbox. Integration with your CRM captures conversations for transparent handoffs.

After linking Agorapulse with our Zendesk helpdesk, our response rate improved by 40%. No more dropped balls between teams.

4. Custom Audience Segmentation

Divide your followers into lists for targeted messaging based on demographics, interests, activity, and more.

Send customized updates to fans, subscribers, or VIPs to improve engagement.

We use Sprout Social’s smart lists to segment local followers. Our geo-targeted campaigns drove a 25% increase in store visits last quarter.

5. Competitor Benchmarking

Keep an eye on competitors by tracking their social activity beyond manual searches.

Monitoring tools automatically scan networks and highlight trends in content, engagement, and growth.

Rival IQ compares our performance against top competitors. Last week, we adjusted post frequency after seeing them tweet 5X more than us.

6. Conversion Tracking

See what content drives conversions across funnels. Connect your analytics with landing pages and track registrations, downloads, purchases, and more.

Optimize campaigns to boost KPIs.

With Iconosquare’s Shopgrid add-on, we saw our highest-converting posts featured lifestyle photos. We now include these images in 80% of updates.

7. Real-Time Alerts

Get notified of important social interactions as they happen. Customizable alerts for mentions, DMs, spikes in volume, negative comments and more let you monitor reputations and jump on opportunities.

Hootsuite alerts tipped us off about a timely trend. Our nimble team created a popular meme in just 30 minutes that went insanely viral.

With the right social media software, you can streamline management, extract powerful insights, and engage audiences more effectively.

The above features are game-changers for driving results and continually improving your strategy. Choose tools that help you optimize efforts and exceed goals.